Our establishment is heavily marketed on local Radio, and has been for nine years. Karl (owner) also does a’ radio phone in’ on a Saturday Morning during the Rugby season. Karl talks rugby with Geoff from Peak FM. They cover local, national and international Rugby, we also use this format to promote Live Rugby televised on our Big Screen. Often we play games recorded overnight, at breakfast time.
For any other event, we can do a live crossover any time with Geoff.
We promote ourselves to the local community through the radio, not forgetting our visitors, who, don’t know where we are or what service we provide. Every year we get a new set of customers, as well as repeat customers and they need to be reminded our opening hours, and the type of food on offer.
We sponsor many local Clubs and Events, including The A&P Show, The Rodeo, The Golf Club, Movember (including Karl and staff members growing Mo’s)
The Primary & Secondary Schools, Pony Club, and many more.
In a small community, we get out what we put in, Loyalty.
We use novelty gifts and giveaways, Postcards and Greeting Cards.
Immensely popular are our very own Rock Dollars, which we designed personally.
These have been a great promotional tool, as well as a gift voucher. We do several denominations, and package them to suit. People love to give them for Birthdays as they are a novel, fun way to gift.
Our son Leroy Christensen flying high
We keep in constant contact with our local motels, updating compendiums and meeting new proprietors. Knowing people personally goes along way, when they are suggesting to a customer, where to eat.
We have a face book page, coffee cards and our uniforms have our Logo ‘We’ll meet you at the Rocks’ emblazoned on them. Our souvenir t-shirts are also available to purchase.
Our son, a semi-pro snowboarder who has ridden for New Zealand, has a high profile in his chosen sport. The Mountain Rocks has sponsored him since the beginning of his career. From a very young age he was understanding of The Mountain Rocks being his sponsor as well as support from Mum & Dad in any interviews or any podium success. (enclosed several articles)
" He is no fool who gives what he cannot keep to gain what he cannot lose."